BRANDING PROJECT

TENACITY

TENACTIY is a branding project that includes sketches, a line plan, illustrator flats, photos, a mockup website, and two garments for the the selected look. 
 

TENACITY is a women’s ready-to-wear brand with the mission to provide sustainable clothing options that are chic and fashionable for the modern, city-dwelling woman. A love of nature, femininity, strength, and nostalgia are at the core of the TENACITY brand. TENACTIY is a body-positive brand, with sizes that range from 0-20.